July 20th, 2010 04:12 PM
New Search Alliance Transition Updates and Tips
Important information about the organic and paid search transition, new Yahoo! and Microsoft editorial guidelines, mobile updates and more
As Yahoo! continues to work closely with Microsoft to implement the Yahoo! and Microsoft Search Alliance, we want to call out some important updates and tips to help ensure the best transition experience for you.
Organic search update and tips
A key aspect of the Yahoo! and Microsoft Search Alliance is the transition of Yahoo! organic search listings (those found on the main body of the page). Assuming our testing continues to yield high quality results, we anticipate that our organic search results will be powered by Bing beginning in the August/September timeframe.
If organic search is important to your business, here are three valuable tips to help make sure you’re prepared:
- Compare your organic search rankings on Yahoo! Search and Bing for the keywords that work best for you.
- Decide if you’d like to modify your paid search campaigns to compensate for any changes in organic referrals that you anticipate.
- Review the Bing webmaster tools and optimize your website for the Microsoft platform crawler, as Bing listings will be displayed for approximately 30% of search queries after this change, according to comScore.
For more on the organic search transition, see the FAQ’s for self-service advertisers at the Yahoo! Transition Center.
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July 15th, 2010 12:34 PM
The Powerful New Choice in Search
Video: How the Yahoo! and Microsoft Search Alliance can benefit advertisers
Combining scale with the convenience of a single platform, the Microsoft and Yahoo! Search Alliance can help advertisers reach more consumers more easily. This new video illustrates how.
For more, visit SearchAlliance.com.
— The Team
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July 2nd, 2010 07:37 AM
More Questions and Answers about the Search Alliance
Transparency, timing and balances key issues
Last week, we posted an update on the Yahoo! Search Marketing blog about the Yahoo! and Microsoft Search Alliance. This naturally elicited a number of questions and comments from our Sponsored Search partners. We answer them over at the Yahoo! Search Marketing blog.
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June 21st, 2010 01:52 PM
Search Alliance Update #2
More of the what, when and how on the transition from Yahoo! Search Marketing to Microsoft Advertising adCenter
Yahoo! and Microsoft are continuing to work diligently toward preparing the U.S. market for our announced search alliance, and so we thought it was time to provide you with another update on our progress, what to expect, and to answer a few frequently asked questions.
Our goal continues to be the completion of the transition in the U.S. and Canada before the start of the 2010 holiday season. In late summer, we intend to offer a window of several weeks during which you can choose the time to initiate and complete your transition. Of course, we will continue to keep you informed and aware of any changes that you may need to make to prepare your Sponsored Search account for the transition.
For the complete post, please visit the Yahoo! Search Marketing Blog.
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March 17th, 2010 01:03 PM
Ad News and Views from Around the Web
“Mad Men” action figures; “Bing” it on up; a call for calls to action; St. Pat’s day beer bust, and more
Those “Mad Men” are such dolls
AdAge reports, via the New York Times, that Mattel will introduce a line of “Mad Men” action figures—or perhaps “inaction figures” would be the more appropriate term. The line will include Don Draper, Roger Sterling and Joan Holloway. Some ad execs apparently don’t like the idea, or the show, all that much. Writes AdAge’s Ken Wheaton, “I guess I’d be ticked off if the work of my younger days was swiped or, worse, bashed in a TV show. And if I weren’t, in fact, a booze-soaked lout myself, I might be miffed that the show portrays the entire industry as drunken, oversexed womanizers.” C’mon, Ken. Lighten up, buddy. The three-martini lunch is on us next time.
Bing on the up and up
By now you’ve no doubt heard about the Yahoo! and Microsoft Search alliance. There have been a lot of questions about it, naturally. But it looks like we’ve chosen a good ally. Microsoft’s Bing showed a 15 percent increase in traffic last month over January’s numbers, says Neilsen. Thanks to Search Engine Land for this intelligence.
Agencies’ “consultant phobia” unfounded
Agencies have feared the encroachment on their turf by big consultancies for years. But says, BNET Advertising’s Jim Edwards, they need not worry. He states, “While clients may periodically swoon in [consultancies’] presence, they ultimately return to agencies when they actually need to get the job done. The lesson here is that specialization and good old-fashioned inertia can actually be an agency’s friend.”
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March 11th, 2010 08:58 AM
Questions about the Yahoo! and Microsoft Search Alliance
Advertisers and agencies have questions; we have answers
A few weeks ago, we announced U.S. and E.U clearance for the Yahoo! and Microsoft Search Alliance. This was, naturally, big news in the search marketing world. That post garnered some 60 comments from our engaged advertising and agency customers. Most of these comments were positive.
Understandably, some of you had questions and concerns about your accounts. But the most important fact for you to know regarding the search alliance is that, as noted in our FAQ’s:
We will begin with the algorithmic search transition, with a goal of completing transition of at least the U.S. market by the end of 2010. We also hope to make significant progress transitioning U.S. advertisers and publishers in 2010 prior to the crucial holiday season, but may wait until 2011 if we determine that the transition will be more effective after the holiday season. All global customers and partners are expected to be transitioned by early 2012.
For “the rest of the story,” as old Paul Harvey used to say, head on over to the Yahoo! Search Marketing blog. Good day!
— The Team
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March 9th, 2010 11:44 AM
Video: What’s Next for Yahoo! Search?
David Pann talks about customer migration and continuing search innovation
How will the search agreement with Microsoft affect Yahoo! advertisers and products? David Pann, VP and general manager of search advertising, told WebProNews Video that the deal is “a win for advertisers with a single buy getting access to more inventory, it’s a win for consumers for a greater relevance, and it’s a win for consumers and publishers since they have greater access to a new set of participation and inventory.” For more from David, watch the video below.
—The Team
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