Video: Carol Bartz on Science, Art and Scale

 “No one can do this as well as we can.”

In an informal conversation at the 4A’s conference, Yahoo! CEO Carol Bartz says that only Yahoo! can offer everything advertisers need for successful digital advertising: science, art and scale.

Science, Art and Scale

Carol Bartz: What Yahoo! offers advertisers

Yahoo! can bring advertisers a combination of strengths that no one else can, Yahoo! CEO  Carol Bartz said in a keynote speech at the 4A’s Transformation 2010 conference today, because only Yahoo! offers them three things: science, art and scale.

Carol, speaking to the advertising industry group in San Francisco, said, “We want Yahoo! to be the partner you turn to for answers and solutions, and most importantly—when you want results.” By providing science, art and scale, Yahoo can help advertisers and agencies master online advertising.

Science
“Science is incredibly important,” Carol said. “Without it, we’re all flying blind.” She said it’s even more important because the Internet is moving so fast that it’s creating chaos for advertisers. In order to help advertisers sort through that information, Yahoo! can advertisers better insights, better data, and better targeting. “This means less wasted impressions and a better ability to reach your audience,” Carol said. (more…)

Where the Kids Are

Today’s teens are more engaged than ever in social media and online games

This is the last of a three-part series on teen behavior online. For Part One, click here. For Part Two, click here.

We already know that teens—boys and girls aged 12 to 17—are online in massive numbers, with 97 percent of the U.S.’s nearly 25 million teens spending an average of 18.5 hours a month on the Internet.

But what do teens do with all that time online? Well, for one thing, they love their games. According to one eMarketer report, 78 percent of online teens in the U.S. play games online—all kinds of them, from massive multi-player fantasies like World of Warcraft to simple racing games and shoot ’em ups. Teens also love instant messaging, with 68 percent swapping stories in quick soundbites. And they are highly engaged by social media: According to eMarketer, 58 percent of teens have a social network profile (though 66 percent of teen girls have a profile vs. 50 percent for boys).

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Sponsored Search Features Webinar

Please join us Feb. 4, 2009 for this informative Sponsored Search webinar

Many of you have both Display and Sponsored Search campaigns. For our Sponsored Search customers, we’re offering a free webinar that explores two important features of Sponsored Search: Network Distribution, which allows you to target marketing campaigns to the entire Yahoo! Network, and Import Campaigns, which lets you import your Google AdWords campaign data into your Yahoo! Search Marketing account. For more detail on both these features, visit the Yahoo! Search Marketing blog. Or, to register, click on the link below.

When: Thursday, Feb. 4, 2009, 11 A.M., Pacific Time
Where: The Internet—go here to register. Note that  you will need the password you created when you registered for Sponsored Search. Don’t already have a Sponsored Search account? Click here.
Why: Because it’s great stuff to know for improving your campaigns and results through Sponsored Search

Reaching Your Teens

In the first of a three-part series on teen trends, we discuss today’s teens and what they’re doing online

Ah, the kids these days. They’ve been pilloried and misunderstood—and striven to be understood—by their elders even before James Dean, Natalie Wood and Sal Mineo portrayed them with such affection in “Rebel Without a Cause.”

But today’s teens (those aged 12 to 17) not only have tremendous buying power, they also have dramatic influence over what goes on online. In 2008, teens represented nearly 25 million people in the U.S. alone, according to MRI, and, says a report by TRUStudy, pumped some $127 billion into the U.S. economy last year. In fact, according to a recent study published by the Kaiser Family Foundation, today’s youths spend about seven-and-a-half hours with electronic media each day.

Put your arithmetic cap on, because we’re going to run a few numbers past you.

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New Yahoo! Mail, New Advertising Opportunities

“The check is in the mail. “

We’ve all heard that one. But now it just might be true for advertisers, with Yahoo! Mail’s new, upgraded features and ad units.

More for users
Our new features make America’s number one email service, with an engaged audience of more than 100 million monthly users, even more attractive. New Open Applications make it easier for users to do essential stuff like sending cash via PayPal, share and edit photos, store big files, manage invitations, get birthday reminders, view updates from friends without having to visit other social media sites, IM and send SMS messages and other cool stuff. (For deets, see the Yahoo! Mail blog.

Naturally, making Yahoo! Mail more attractive for users makes it more attractive to you, the advertiser—de facto.

But we’re not done yet.

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