Please join us Feb. 4, 2009 for this informative Sponsored Search webinar
Many of you have both Display and Sponsored Search campaigns. For our Sponsored Search customers, we’re offering a free webinar that explores two important features of Sponsored Search: Network Distribution, which allows you to target marketing campaigns to the entire Yahoo! Network, and Import Campaigns, which lets you import your Google AdWords campaign data into your Yahoo! Search Marketing account. For more detail on both these features, visit the Yahoo! Search Marketing blog. Or, to register, click on the link below.
When: Thursday, Feb. 4, 2009, 11 A.M., Pacific Time Where: The Internet—go here to register. Note that you will need the password you created when you registered for Sponsored Search. Don’t already have a Sponsored Search account? Click here. Why: Because it’s great stuff to know for improving your campaigns and results through Sponsored Search
Well, it’s not quite like “Dear Abby,” but last year’s how-to posts from the Yahoo! Search Marketing blog and the Yahoo! Advertising blog are the next best thing. In the last year of the “aughts,” we tried to help show you the way to more effective Sponsored Search, and more effective Web advertising in general, with a bevy of posts that answered your most pressing questions—everything from how to develop strong keywords to how to keep those keywords and descriptions from facing rejection, to how to use social networks like Twitter and Facebook to get your messages out.
Video: Top Marketers at ANA Give Advice to Struggling Companies
Is your company struggling in these tough times? We asked some of the “masters of marketing” at the ANA Annual Conference their advice, and here it is, in tasty little sound bites:
Yahoo! front page success; Yahoo! (still) hearts creatives; improving your search performance, and more
Time spent on Yahoo! front page up 20 percent since redesign Eric Schonfeld over at TechCrunch reports from Yahoo! Analyst Day on the success of our new front page. Writes Schonfeld: “Senior vice president Tapan Bhat gave an overview of how the redesigned homepage is performing. In the past three months, pageviews are up 9 percent, and time spent on the homepage is up 20 percent… Some of the big drivers of user engagement come from the ability to customize the homepage by adding applications and feeds from anywhere on the Web into the My Favorites column on the left-hand side. According to Yahoo consumer surveys, 75 percent of users love the applications area and 40 percent are using between 6 to 11 apps. Usage of that feature is up 8 percent over the past three months.” Not bad, if you did say so ourselves.
Creating Spanish-language versions of online shows is about more than language
How do you translate successful online programming for a Spanish-speaking audience? Here’s a hint: it takes a lot more than just translation.
Yahoo! this month launched “De Moda,” the Spanish-language version of our online celebrity and fashion video show on Shine, “The Thread.” And no, that’s not a literal translation, just as De Moda isn’t a direct translation of the English version. Procter & Gamble sponsors The Thread, which just ran its 100th episode, and when it renewed its sponsorship it decided to expand it for U.S. Hispanic audiences. An article in AdAge talks about the steps Yahoo! and our partner, Starcom MediaVest Group, took to make De Moda relevant to its intended viewers.
Challenges and Solutions for a Tight Holiday Season
New Yahoo! research offers five tips for making the best of a tough sell
Hey, it’s a touchy holiday season this year. Though the economy appears to be seeing the proverbial light at the end of the clichéd tunnel, consumers are still feeling the pinch. According to new Yahoo! research, most U.S. consumers surveyed say that they expect to spend less this holiday season.
Sound bleak? Wait, there’s more. The research also indicates that consumers will be starting their gift searches online rather than in brick-and-mortar stores, are starting their shopping earlier, and, better still for online marketers, online spending is expected to increase even as overall sales dip.
Last call to get your campaigns ready for holiday shoppers—the blitz begins next week
Previously we discussed the four major days that generally make up the holiday shopping season. Clearly, the opportunities for holiday advertising are plentiful, and if now is the time to get your holiday campaigns in order, so that they’ll be ready when consumers are.
The Emmy audience isn’t disappearing—it’s just gone online
If you’re an advertiser targeting the people who watch awards shows on TV, you’ve noticed that those audiences seem to be disappearing. But they haven’t disappeared—they’ve just gone online.
This year’s Emmy broadcast saw a bounce back from the lows of previous years, thanks in part to its host, Neil Patrick Harris, but it was still the fourth-lowest showing in the Emmys’ 65-year history. Not for nothing that host Harris begged viewers—hilariously, and on key—“Don’t Touch the Remote.” Both the Emmys and the Academy awards have suffered a long declineas viewers tune out.
Online, however, is a different story. This year Yahoo! had 170% more visitors than the year before visit our Emmy coverage on the day of the Emmys, with five million people coming to the site in the 72 hours surroundingthe event. That’s still a small number compared to TV audiences, but it’s growing rapidly and it’s incredibly engaged—we had 319 million page views during that time as people clicked on photos, videos, and more.
Award shows the way you want them
It’s not news to you that people’s viewing habits have changed. (more…)
Yahoo! CMO Elisa Steele unveils new global marketing campaign
Yahoo! chief marketing officer Elisa Steele announced our largest branding campaign ever in an IAB Mixx keynote address, telling the Ad Week audience that our message to consumers is: It’s you.
“We’d like to provide consumers more of what they want, and less of what they don’t,” Elisa said. That means bringing them the best of their worlds (their friends, families and interests) and the world (news, information, and entertainment).
New ways to get the information you need, where you want it
Welcome to the Yahoo! Advertising Blog, where you’ll find information about all of Yahoo!’s advertising products, about the audiences who come to our pages every day, about the forces that shape the advertising world we live in. It’s a place that should give you more insight into marketing and hopefully just make your job easier.
What matters most Why come to Yahoo! for advertising news and advice? Well, to be obvious, it’s a pretty good bet that no one knows Yahoo! advertising products better than Yahoo!. But with 500 million people coming to our site every month and billions of ads served, we pick up a lot of insights about advertising that we can share with you.
We want the Yahoo! Advertising Blog to be a place that offers something for every advertiser who visits. So you’ll see news about products, tips on how to use them, market research, and perspectives from some of the most knowledgeable people in the business, including our own executives. It’s also a place where you can have a conversation with us about what’s going on in the industry.
Not everyone needs to know everything about advertising. If you’re a VP of marketing, you may not need to know how to build good online creatives. If you’re structuring a search campaign, you may not need a strategy for allocating your marketing budget across multiple media. So if you check out the buttons at the top of the page, you’ll see three that say, “Search,” “Display,” and “Insights,” which will take you to those kinds of posts.That way, you can come here and dig into the subjects that matter to you.
Info that comes to you You’re not always going to have time to check out a blog. That’s why we have a few other ways to find out what’s going on, on the sites you use the most.
If you use Twitter, you probably follow a bunch of advertising Tweeters that you use to keep up with the business. We humbly suggest you add YahooAdBuzz to your list, so that you can get (we hope) witty observations and fast access to blog posts, events, and marketing tidbits and trends from around the Web.
Why would you become a Facebook fan of an advertising business? We’ll concede that we’re no Twilight. But fans of our new Yahoo! Advertising Facebook page will getaccess to blog posts, videos, events, and useful links in your newsfeed, right next to the pics from your nephew’s graduation. You know how you sometimes tell your boss you’re working when you’re actually checking Facebook? Well, now you’re doing both.
Well, it’s not quite like “Dear Abby,” but last year’s how-to posts from the Yahoo! Search Marketing blog and the Yahoo! Advertising blog are the next best thing. In the last year of the “aughts,” we tried to help show you the way to more effective 
If you’re an advertiser targeting the people who watch awards shows on TV, you’ve noticed that those audiences seem to be disappearing. But they haven’t disappeared—they’ve just gone online.
