In the documentary “Art & Copy,” the creatives are the heroes
Last week we gave a nod to the film, “Art & Copy” a documentary about creative folks in the agency world. Well, we finally saw “Art & Copy” a few days ago, and what a wild ride it turned out to be. For agency creatives, it has to be the must-see film of the year.
Directed by documentarian Doug Pray, whose award-winning credits include “Surfwise,” “Scratch” and “Hype,” “Art & Copy,” follows the paths of some of the greatest creative minds in advertising of the last half century. Among the superstars of creativity who make the film work are George Lois (Esquire), Mary Wells (DDB Worldwide), Dan Wieden, David Kennedy (Wieden+Kennedy), Cliff Freeman (Cliff Freeman & Partners), Lee Clow (TBWAChiatDay; pictured at right) and Hal Riney (Publicis), among others. It also discusses their trials and tribulations in creating masterpieces of the Madison Avenue trade, such as “Where’s the Beef?,” “Just Do It,” “I Heart NY,” “Got Milk?,” “I Want My MTV,” and Apple’s ground breaking “1984” and “Think Different” campaigns.
Kastle Waserman, Yahoo! Search Marketing’s Communications Manager, offers a concise guide to green customers, what they want and how to deliver it to them.
There’s no doubt that “going green” has reached far beyond a trend to become a lifestyle standard on Main Street. People are now demanding the supply of not just environmentally friendly products, but companies who walk their talk.
Whether you are new to the idea of green products and business practices, have already begun to promote your green offerings, or have been green all along, you still may be wondering how to target the new growing green market and this very particular new consumer.
Tabs allow news junkies to get info, photos, video and latest tweets on popular stories in search
News flash! Today Yahoo! News announced enhancements to its Yahoo! News Shortcut. The enhanced shortcut with these new tabs will now display for many breaking or major news searches, and offers related content: News, photos, video and tweets from Twitter.
For example, check out the big story of the week: The national shortage of Eggo Waffles. Here’s what the new shortcut looks like.
John McCain raised $11 million online for his presidential bid, but Obama used online social networks to raise $55 million?
ABC, NBC and CBS’ websites get 10 million unique visitors each month, while Myspace, YouTube and Facebook get 250 million?
Today’s average 21-year-old has played 10,000 hours of video games, talked for 10,000 hours on the phone, and sent/received 250,000 emails or instant messages?
You would, if you were member of Yahoo! Advertising’s LinkedIn community. Join now to get Yahoo! Advertising news and announcements, as well as info on the latest advertising trends.
And while you’re at it, join us on Facebook and Twitter, as well.
Beatin’ the Street; too much information (maybe); what social media’s good for; SEO’s bad rap and more
Yahoooooooooooo! Not to brag or anything, but we opened up a can of you-know-what on Wall Street yesterday, beating all expectations, says Kara Swisher.
Inundated by consumer data? Heck, who isn’t? But as this piece by John Nardone over at iMedia Connection explains, it’s possible to tame the data beast. It’s not a question of storage and computing power, says Nardone. Rather, “the challenge is identifying and leveraging what is relevant to your campaign from what is dross.” You might want to don your propeller beanie for this one.
New Yahoo! campaign goes online, on TV, on radio and in print
From last week’s Advertising Week confab in New York we brought you Yahoo! Chief Marketing Officer, Elisa Steele’s, keynote, in which she introduced our new “It’s You” campaign and how it benefits both consumers and advertisers. That campaign has now gone public, showing how people can get the stuff they want, their way, every day, on Yahoo!
International anthem
This new global campaign, called “Anthem,” includes online, TV, radio, print, and outdoor creative that emphasizes how Yahoo! is focused on you—the consumer—like never before. Where consumers are, advertisers need to be. Here’s a clip of just one of the spots aimed at bringing consumers to us—and you, the advertiser.
New ways to get the information you need, where you want it
Welcome to the Yahoo! Advertising Blog, where you’ll find information about all of Yahoo!’s advertising products, about the audiences who come to our pages every day, about the forces that shape the advertising world we live in. It’s a place that should give you more insight into marketing and hopefully just make your job easier.
What matters most Why come to Yahoo! for advertising news and advice? Well, to be obvious, it’s a pretty good bet that no one knows Yahoo! advertising products better than Yahoo!. But with 500 million people coming to our site every month and billions of ads served, we pick up a lot of insights about advertising that we can share with you.
We want the Yahoo! Advertising Blog to be a place that offers something for every advertiser who visits. So you’ll see news about products, tips on how to use them, market research, and perspectives from some of the most knowledgeable people in the business, including our own executives. It’s also a place where you can have a conversation with us about what’s going on in the industry.
Not everyone needs to know everything about advertising. If you’re a VP of marketing, you may not need to know how to build good online creatives. If you’re structuring a search campaign, you may not need a strategy for allocating your marketing budget across multiple media. So if you check out the buttons at the top of the page, you’ll see three that say, “Search,” “Display,” and “Insights,” which will take you to those kinds of posts.That way, you can come here and dig into the subjects that matter to you.
Info that comes to you You’re not always going to have time to check out a blog. That’s why we have a few other ways to find out what’s going on, on the sites you use the most.
If you use Twitter, you probably follow a bunch of advertising Tweeters that you use to keep up with the business. We humbly suggest you add YahooAdBuzz to your list, so that you can get (we hope) witty observations and fast access to blog posts, events, and marketing tidbits and trends from around the Web.
Why would you become a Facebook fan of an advertising business? We’ll concede that we’re no Twilight. But fans of our new Yahoo! Advertising Facebook page will getaccess to blog posts, videos, events, and useful links in your newsfeed, right next to the pics from your nephew’s graduation. You know how you sometimes tell your boss you’re working when you’re actually checking Facebook? Well, now you’re doing both.
Yahoo! is on the scene at Advertising Week in New York’s Times Square right now. To follow events as they happen, check out: Yahoo! AdBuzz on Twitter and on our new Facebook page.
There are big happenings in the Big Apple at Advertising Week, Sept. 21 to 25, and Yahoo! will be on hand. In fact, we’ll be just about everywhere. If you are lucky enough to go, look for us all over the main events—including a major keynote from Yahoo! chief marketing officer Elisa Steele—and in groovy Yahoo! promos in and around Times Square.
Ad Week, which kicks off today, is actually several events, including the Internet Advertising Bureau’s MIXX Conference and Expo, OMMA Global, and the ANA Agency/Client Forum. They’ll tackle the most pressing issues facing today’s digital advertiser: the rise (and perhaps demise) of social media, shifting ad rates, the ubiquity on online video, the limits of search and more. In addition, there will be lots of parties, galas, awards ceremonies and other goings on all week.
Here are some Yahoo! highlights in a nutshell:
IAB MIXX Conference and Expo
Yahoo! Lunch
Monday, Sept. 21 – 12:00 PM
Who says there’s no such thing as a free lunch? Come join us at MIXX for a delightful box dejeuner.
Keynote Address: Yahoo!’s Consumer Revolution… Round II Tuesday, Sept. 22 – 9:45 AM
The Yahoo on hand: Elisa Steele, Executive Vice President and Chief Marketing Officer
Expect big things at this keynote address by Yahoo!’s Elisa Steele. You’ve probably already noticed that everything’s new at Yahoo!, from our CEO to our homepage. Find out what’s coming and where we—and digital media in general—are headed.
Beyond Reach: The Power to Make Advertising Effective, Accountable and Relevant
Tuesday, Sept. 22 – 2:00
The Yahoo on hand: Mitch Spolan, Vice President of North American Field Sales
Hey, it’s nothing personal — but on today’s Internet, actually, everything is. Yahoo’s Mitch Spolan will explore how extreme personalization and customization are changing the landscape for advertisers, and offers tips on better engaging your audience in ways that seamlessly integrate with their personalized experience.
IAB MIXX Awards Gala Tuesday, Sept. 22 – 7:00 PM
The Yahoo on hand: Mitch Spolan, Vice President of North American Field Sales
Remember the Pets.com Super Bowl ad? Funny. Very creative. Zero impact. Most advertising awards focus on creative alone. The MIXX awards judges entries on both creativity and impact. Tireless in his support ofdigital advertising innovation, Yahoo’s Mitch Spolan will be on hand for the third time in one day at the Awards Gala (Phew! that guy’s busy), hosted by Saturday Night Live comedian Jim Breuer.
Oh, yeah, did we mention Ashton Kutcher will be at MIXX? If he’s too young and hip for you, how about Charlie Rose interviewing Wired’s Chris Anderson?
OMMA Global New York
The New Socialism—Content Owners’ Dilemma?
Monday, Sept. 21 – 2:15 PM
The Yahoo on hand: James Pitaro, VP and Head of Media
Paneling (can that really be a verb?) with the Economist’s Ben Edwards, Eric Hippeau of The Huffington Post, Martin Nisenholtz of The New York Times and AOL’s Bill Wilson, James Pitaro will discuss some of the many challenges facing digital advertisers and content developers today, including falling ad rates, the glut of content and the heavy competition that entails. Is social media the answer? Find out.
Y! Workshop: Explore the future potential of video advertising
Tuesday, Sept. 22 – 12:00 PM
The Yahoo on hand: Rebecca Paoletti, Video Strategy & Programming
Yahoo’s “Becca” Paoletti explores how online experiences for consumers have to be relevant, personal and customizable. You’ll learn from Becca how online video advertising can be less intrusive and even welcomed by your potential customers – and more profitable for you.
Leveraging the Power of Search Retargeting for Marketing Plans Tuesday, Sept. 22 – 12:00 PM
The Yahoo on hand: Mitch Spolan, Vice President of North American Field Sales
Up to now it’s been all about keywords, keywords, keywords. But what happens when a potential customer has left the search engine? This panel, which teams Mitch with other online marketing luminaries, explores strategies for “retargeting,” including networks, segmentation and messaging.
Sleeping with the Frenemy: Ad Nets vs. Web and Mobile Publishing
Tuesday, Sept. 22 – 11:15 AM
The Yahoo on hand: Bill Wise, Head of Display Platforms
Is the ad network dead? Maybe, maybe not. Yahoo’s Bill Wise and cohorts, Beth-Ann Eason of Beliefnet, Christine Cook of Martha Stewart Living and Dan Hodges of the Associated Press discuss how ad networks can work—need to work—for small and medium-sized publishers. Here’s how you can live with them, even if you’d rather live without ‘em. (And don’t you just love the word “frenemy”?)
Last week we gave a nod to the film, “Art & Copy” a documentary about creative folks in the agency world. Well, we finally saw “Art & Copy” a few days ago, and what a wild ride it turned out to be. For agency creatives, it has to be the must-see film of the year.
There’s no doubt that “going green” has reached far beyond a trend to become a lifestyle standard on Main Street. People are now demanding the supply of not just environmentally friendly products, but companies who walk their talk.
