The Evolution of Revolution Is Contribution

Video: Simon Mainwaring explains the transformative power of social media.

One of the many informative seminars at Cannes Lions addressed the challenges and promise of social networking. Simon Mainwaring, CEO of Mainwaring Creative, summarizes the proceedings in this video shot on location. “Brands are really trying to reconcile themselves with the fact that consumers want a better world, not just better widgets,” he says, and companies ignore this factor at their peril.

Mainwaring also shares his thoughts regarding how brands are responding to the new reality of reaching consumers who are now networked and actively communicating amongst themselves. He even delves into what he means by his operating philosophy: “The evolution of revolution is contribution.”

Simon Mainwaring, CEO of Mainwaring Creative @ Yahoo! Video

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