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March 10th, 2010 05:31 PM

Video Analytics 101


Video_CameraNew Yahoo! blog helps advertisers work the math

How do you quantify the success of your online video? It’s been a conundrum for a lot of advertisers for some time. But Yahoo! is here to help. We’ve just launched a new Yahoo! Web Analytics Blog. In the blog’s second post, Yahoo’s Tim Hampshire helps you figure the ins and outs of tallying the results of your video efforts.

We look forward to more analytics posts and will be linking to them frequently.

— The Team

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