Right on Target
Case Study: Affiliate marketer profits by fully leveraging the targeting tools of Sponsored Search
Though aimed at Yahoo! Sponsored Search advertisers, display advertisers can learn something from this case study as well—and, let’s face it, the wall between the two is thinning so fast that, pretty soon, you won’t be able to tell the difference. If you’re a big display advertiser, it simply doesn’t make sense not to have a search campaign.
In this case study, mid-market search marketer, Don Tuttle, shows how he uses Yahoo! Sponsored Search’s pay-per-click tools and demographic targeting to achieve a positive ROI.
For more, click over to the Yahoo! Search Marketing blog.
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