Yahoo! Sports has a Shredtacular Winter Olympics

Great coverage results in record-breaking traffic, click-through rates and engagement

sports-yahoo-com2 We’re still marveling at the Winter Olympians’ amazing achievements. South Korean luminary Kim Yu-Na earned more points than any previous figure skater.

Snowboarder Shaun White defied the laws of physics with his Double McTwist 1260. And Yahoo! Sports dominated the field as the most visited online destination for 2010 Winter Olympics coverage.

More than 32 million unique visitors chose Yahoo’s site for Olympics coverage, besting its closest competitors NBCOlympics.com and ESPN, which both counted 19 million unique visitors each during February 12 to 28 according to comScore. Yahoo! Sports received more than 40 million total unique visitors during the Winter Olympics, breaking the monthly record in the online sports category and exceeding its closest competitor by more than 19 million unique visitors.

Yahoo! delivered the relevant, timely, and comprehensive information people wanted, resulting in record traffic, click-through rates and engagement.

Speaking of click-throughs, that accidentally-broadcast chat between Shaun White and his coach became the most popular story on the Yahoo! homepage during the Winter Games. The second most popular story looked at the Canadian women’s hockey team’s controversial gold medal victory celebration.

Yahoo! Search also had a great Olympics showing. Lindsey Vonn was the top searched athlete of the 2010 Winter Games, while the Canadian-dominated curling was by far the top searched event.

Yahoo! Sports’ coverage of the 2010 Winter Games had one of the largest editorial teams in Vancouver, led by Yahoo!’s award-winning writers Dan Wetzel, Charles Robinson, Martin Rogers, Jeff Passan and Greg Wyshynski. To give fans a multifaceted view and analysis of the competitions, Yahoo! Sports also lined up Olympians and champion athletes, including Sasha Cohen, Dominique Dawes, Tiki Barber, Elvis Stojko, Donna Weinbrecht, Ken Daneyko, Jessica Mendoza, Bryon Friedman, and Jennifer Jones, plus video hosts Charissa Thompson and Angela Sun.

Yahoo! was at home in Vancouver, having built a custom-designed broadcast studio and the FanCouver entertainment center, where more than 100,000 fans attending the games visited to participate in Yahoo! events and promotions. Talk about “Vancouverage.” (Take that, Stephen Colbert.)

— Chris Marlowe, Staff Writer

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