Don’t Set it and Forget it

Four simple steps to help your campaign keep up with new searches

I can’t possibly be the only person that remembers the line “just set it and forget it”. Those were the good ol’ days—the same days as when you could just set up a search marketing campaign and leave it alone.

Not anymore. Users are more sophisticated in their searches now, and we’ve seen that up to 20% of searches in any given month can be search queries never seen before by a search engine. This means if you leave your campaign untouched, you could be missing 20% more traffic.

So what’s the best way to keep up to speed with the changing search tide while maintaining your sanity? Here are our four simple steps that will help your Yahoo! Search Marketing campaign keep pace.

For more, visit the Yahoo! Search Marketing Blog.

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