Ad News and Views from Around the Web
Quantifiable creative; blogging enhances SEO; search surges; kids more plugged in than ever; celebrating Guy Day, and more
Three simple steps to better creative
Let’s face it, a lot of agency creatives like to blather on about “inspiration” and the “creative process.” But, says iMedia Connection blogger, Robert Boman, (who is also Javelin’s Interactive Creative Director), “Marketing is a profession, not an art show. Your work’s got to be far more than just eye candy. It needs to be smart. It needs to be trackable.” He offers a handy, three-step process for creating measurable marketing.
Survey says: Blogging enhances SEO
Writing on TopRank’s Online Marketing blog, Lee Odden reveals the results of a TopRank survey that asked 326 marketing pros if they thought blogging had a positive effect on their SEO. Most did. In fact, more than 87 percent of respondents said blogging had “successfully increased measurable SEO objectives.” A common reason why some companies don’t blog or quit blogging? Resources.
Search usage jumps 50% in one year
According a new PC World report, Web search jumped a full 50% from 2008 to 2009. In fact, last year there were more than four billion searches each day. “We knew this was going to happen,” says Tribble Ad Agency blogger TheFounder, “and it’s going to get bigger and bigger for quite some time. Search has become the definition of marketing and advertising.” All true, but you heard it here first.
The 10 habits of highly effective CMOs
You’ve probably heard of the perennial self-help bestseller, “The Seven Habits of Highly Effective People.” But what’s it take to be a top Chief Marketing Officer? Jim Stengel, the highly effective former global marketing officer at Procter & Gamble, offers 10 tips, for free.
Kids: Plugged in or couch potatoes?
A new study by the Kaiser Family Foundation finds that kids aged 8 to 18 are more plugged in now than ever, spending 7 ½ hours a day, or nearly 53 hours per week, with electronic media. How does that daily usage break down by media and minutes?
- TV: 270
- Music: 151
- Video games: 73
- Mobile phone chat: 33
- Texting: 90
- Computing (non school): 89
Creative Spotlight: Bye, Guy
Today’s Creative Spotlight is not about a piece of creative. It’s about a creative. Legendary ad man and Chiat/Day co-founder, Guy Day, who brought us such compelling creative as Apple’s infamous “1984″ Super Bowl spot, has died. He was nearly 80 years old. Hats off to one of advertising’s greats.
Here’s a clip of the original “1984″ ad. For those old enough to remember, it was just about the darndest ad anyone had ever seen on TV up to that point. Enjoy. And thanks, Guy.
(Logic-Creative image by RabiD Son, via Flickr, CC 2.0)
—Michael Mattis
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Hey Michael, thank you for mentioning TopRank Marketing
s Blogging and SEO Survey.
I think you nailed the essential takeaway: Figure out the resource issue and you’ll definitely see measurable impact from blogging on search marketing goals.
Thanks for dropping by, Lee. TopRank always provides valuable insights to agencies and advertisers. You’ll be seeing more of your posts mentioned here.
Cheers!
M2
[...] corporate blogs Last week in this space, we took note of a recent TopRank survey that showed how blogging can enhance SEO. This week, TopRank blogger Thomas McMahon follows up by offering several useful tips for promoting [...]
[...] for promoting corporate blogs Last week, we took note of a recent TopRank survey that showed how blogging can enhance SEO. This week, TopRank blogger Thomas McMahon follows up by offering several useful tips for promoting [...]