Goin’ Mobile with Yahoo! Mobile

Hit your customers where they live with Yahoo! mobile advertising options

You’ve heard the hit song by The Who:

I’m goin’ home
And when I wanna go home
I’m goin’ mobile
Well, I’m gonna find a home
And we’ll see how it feels
Goin’ mobile
Keep me movin’

Back in the early 1970s, goin’ mobile usually meant being out of touch except by pay phone or postcard. If you wanted to take “home” with you, you had to buy an RV, or be a tortoise. The neat thing about goin’ mobile today is that you can take home with you, right in the palm of your hand. That’s a boon for users—and for advertisers who want to touch potential customers at home, wherever that happens to be at the moment.

For users
For users, Yahoo! Advertising offers a continuous experience between the Yahoo! Frontpage on their PCs and their Yahoo! Mobile Homepages, allowing them to access and aggregate the most meaningful content.
Just like the Yahoo! Frontpage, Yahoo! Mobile lets users:

• Access top stories and hot searches
• Get to their email, IMs and other personal data
• Log onto their favorite social networks
• Access award-winning mobile search
• And all sorts of other stuff they want

For advertisers
For users, this makes Yahoo! the essential mobile starting point. For advertisers, Yahoo! Mobile offers unique opportunities to reach customers when they’re on the move. In fact, Yahoo! is the number one site in mobile, with more than 39 million unique users visits to Yahoo! Mobile each month in the U.S., reaching 51 percent of the mobile Internet population in the country (comScore, September 2009).  Here are some other more-than-fun facts about Yahoo! Mobile:

• Yahoo!’s Mobile homepage is available in 33 markets around the world on more than 1,900 devices (Yahoo! internal data)
• Yahoo! has the highest mobile brand reach in the “instant messaging”, “e‐mail’, and ‘entertainment news’ categories in the U.S. (M:Metrics, September, 2009)
• Yahoo! has more than 100 global mobile partnerships with carriers and OEMs including Apple, RIM, AT&T , Nokia, Telefónica and América Móvil (Yahoo! internal data)
• Yahoo! powers search services for more than 80 mobile operators globally (Yahoo! internal data)
• Yahoo!’s mobile search service is available in 43 countries and 18 languages around the world (Yahoo! internal data)
• In the U.S., the mobile Internet audience grew over 45 percent annually between June 2007 and June 2009 (M:Metrics—U.S. only)
• During that same time period, Yahoo!’s audience grew 54.8 percent annually—outpacing the overall U.S. growth rate during the same period (m:metrics—U.S. only)

Here are some of the ways that Yahoo! advertisers are reaching their audiences:

Mobile homepage take-over
The Yahoo! Mobile homepage take-over  gives you exclusive ownership of all Yahoo! mobile home pages and an estimated three million impressions. In addition, expandable ads are available for your customers who use the iPhone. And Yahoo! Advertising offers landing page and creative development.

You also have the option to combine your mobile campaign with a PC frontpage campaign, creating a consistent advertising experience across devices, building frequency and extending your reach to create instant awareness and drive responses—no matter where your customers are. For more information on what can be achieved with a Mobile homepage takeover, please read this case study on Norton security software.    

Mobile Homepage marketplaces
This cost-per-click (CPC) option helps you reach your audiences—whether you are a brand or performance advertiser (or both)—in a cost-effective way. It’s a bidded marketplace that links to your mobile site, one that includes options for special offers, travel, chat, social networking and more.

Mobile marketplace advertisers have two options to choose from and benefit from the cost efficiency of CPC and easy, online campaign set-up and management. (See also our post on Mobile Sponsored Search.)

Today, people goin’ mobile live everywhere, and everywhere they are connected they can call home. With mobile ads, you can “hit ‘em where they live.”

For more, and to get in touch with a Yahoo! Mobile rep, visit Yahoo! Advertising.

—Michael Mattis

(Image by The Lightworks via Flicker, CC 2.0)