Ad News and Views from Around the Web

Good, bad and ugly agency holiday cards; mobility is the game-changer in 2010; top ten marketing stories; Yahoo! reaps science awards, and more

Best and worst agency holiday cards of ’09
Holiday greeting cards have been a staple of ad agencies for decades. They give copywriters, designers and producers a chance to spread their wings a little and speak, for a change, solely to the like-minded—other agencies and clients. AdWeek’s AdFreak offers up the best and worst holiday greetings of 2009. Hat tip to Goodby, Silverstein & Partners’ “New School vs. Old School“. (Be sure to send your clients a greeting, but whatever you do, don’t send along this “souven-ear.”)

Four ways mobility will change advertising in 2010
If you haven’t gone mobile with your advertising yet, now may be the time. iMedia Connection’s Dave Courtney shows us four ways that mobile will change the game in the next year. Ready, set . . .

CMO’s top ten stories of ’09
CMO.com has listed the ten biggest marketing stories of 2009. Among the gems you may have missed: Forrester’s piece on how to get your company ready for social computing; how to manage your brand in the Twitterverse; five trends that have remade marketing during the recession, and more. This being the last year of the “aughts,” you ought to pay heed.

Yahoo! Labs wins seven awards
There are people here at Yahoo! with degrees in science. As proof, Yahoo! eggheads won no fewer than seven awards for peer-reviewed papers at recent big-wheel science and industry conferences. We’re not sure what “Collaborative Filtering with Temporal Dynamics” actually means—hey, we’re in the marketing department—but it sounds pretty whiz-bang. For more, see Yodel Anecdotal.

“Give it a Ponder” goes big
A few weeks ago, we spotlighted James Lipton’s clever LG Mobile PSA, “Give it a Ponder” video, which warns youngsters about saying too much when texting. Since then, MediaBistro’s Agency Spy reports, the effort has gone way public, with a widespread print campaign and a fresh, and very funny, viral video.

Biz Blunders of 2009 Quiz
Test your knowledge of 2009’s worst business decisions with BNET.com’s quiz by Tom McNichol, and read up on the Catherine P. Taylor’s eight ways to ruin your social media strategy.

Creative Spotlight: Spoofing Dove’s “Evolution” and MTV’s “Jersey Shore”
You may have seen Dove’s now famous “Evolution” viral vid, which shows how images can be manipulated in nefarious ways to make consumers feel bad enough about themselves to make them buy beauty products. It was recently spoofed pretty brilliantly on Funny or Die by “Charmed” star, Alyssa Milano, who used the format to take a shot at hear least favorite show, MTV’s “Jersey Shore.”

Alyssa Milano’s Evolution: Jersey Shore from Alyssa Milano

—Michael Mattis

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