New Yahoo! Mail, New Advertising Opportunities
“The check is in the mail. “
We’ve all heard that one. But now it just might be true for advertisers, with Yahoo! Mail’s new, upgraded features and ad units.
More for users
Our new features make America’s number one email service, with an engaged audience of more than 100 million monthly users, even more attractive. New Open Applications make it easier for users to do essential stuff like sending cash via PayPal, share and edit photos, store big files, manage invitations, get birthday reminders, view updates from friends without having to visit other social media sites, IM and send SMS messages and other cool stuff. (For deets, see the Yahoo! Mail blog.
Naturally, making Yahoo! Mail more attractive for users makes it more attractive to you, the advertiser—de facto.
But we’re not done yet.
More for advertisers
Yahoo! Mail advertisers have let their needs be known—and we’ve listened. For one thing, you wanted bigger, bolder and brighter. And we’ve given you that across the board. Here’s a sample of what Yahoo! Mail advertisers can expect:
Tandem Ads—These new, synched, multi-unit ads, capable of incorporating animation, floating rich media and streaming video, get your message across, fast. Includes both 728×90 and 300×250 ad units and appears in both New and Classic Yahoo! Mail. You may have read about them previously during the co-sponsored Yahoo!-Ad Council “Create for a Cause: A Digial Contest for Good.” (Congrats again, Publicis!)
Classic and New Mail Inbox Takeover—In one fell swoop you can own the inbox. The Inbox Takeover allows you to advertise to both audiences with dynamic, rich media and highly targetable ads. Includes 728×90, 160 x 600 and 180 x 150 ad units across Classic and New Yahoo! Mail.
Monster Streaming Video Ads—What do users do in between tasks after, say, sending an e-mail or emptying folders? Watch your clever video ad, that’s what. These large (300 x 600 or 425 x 600), rich and best-of-breed ads appear in both New and Classic Yahoo! Mail, next to social updates for added relevance.
Classic Mail Text Links—These highly affordable and fully targetable ads can reach more than 60 million monthly Yahoo! Classic Mail users in the U.S. with a simple, compelling, two-line, 30-character ad with a 25 x 25 accompanying image.
So check out our new mail ads.
