It’s in Their Hands

Launch of Ad Interest Manager lets Yahoo! users control the types of ads they see

Today Yahoo! announced the launch of a new tool called the Ad Interest Manager, which will help users control the kinds of interest-based advertising they see on Yahoo!. It lets Yahoo! users see a concise summary of the interest categories that we infer about them, as well as the types of activities that qualify them for those categories.

The tool will show users a variety of things, including:

The behavioral targeting categories we infer they are interested in. (e.g., Finance/Investments)
The categories of recent searches they have done (e.g., Entertainment)
Where they spend their time on Yahoo!, denoted by high, medium or low levels of interactions with Yahoo! properties (e.g., Finance or Mail)
Some additional information, such as their browser type, operating system, gender and age range

The Ad Interest Manager allows our users to customize their advertising interests to make their ads more relevant, or to opt out completely from behavioral advertising. As a Yahoo! advertiser, you will obviously benefit from showing your ad to users who are truly interested in your products and services, and, as a result, are more likely to engage with you. This tool should help increase the level of engagement that Yahoo! has with hundreds of millions of users, which will make it easier to target across a huge audience.

For more details, please visit the Yahoo! corporate blog, Yodel Anecdotal.

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