Ad News and Views from Around the Web
2010 predictions; simplify your mobile campaign; hacking for good; AdFreak hearts creatives and more
Digital Media Predictions for 2010
Everyone’s all a-twitter about 2012, the end of the Mayan calendar and the supposed end of the civilization itself. Fuggedaboutit. Instead, look to ClickZ and Tessa “Nostradamus” Wegert’s predictions for digital advertising for 2010.
Four ways to simplify your mobile campaign
Also writing for ClickZ, Sean Carlton offers four tips to make your mobile campaign easier on you. One of Tessa “Nostradamus” Wegert’s predictions says that mobile’s going to be big in 2010 (see above), so you better pay attention to Professor Carlton, as well.
Random hacks of kindness
Yahoo!, Microsoft and Google teamed up last weekend to organize Hacking for Humanity, an initiative that brings together experts and software engineers to help identify challenges and develop solutions to humanitarian crises. For more, visit Yodel Anecdotal.
Making the Web safer for the wee ones
They say it’s all about the kids. At Yahoo! we think that’s true. That’s why we’re mighty thrilled that our own Emily Hancock, Yahoo! Senior Legal Director, has recently accepted an award from the Family Online Safety Institute for her work on Internet safety. At Yahoo!, we firmly believe that an Internet that’s safe for kids is also one safe for honest advertisers. Congrats, Emily, and keep up the good work.
AdFreak likes “Creatives”
Writing in AdFreak’s blog, Brian Morrissey lauds the Yahoo! Advertising viral video, “Yahoo! Hearts Creatives.” “For anyone in the advertising business,” writes Morrissey, “particularly those on the creative side, this Yahoo! video surely hits close to home.” We like that Morrissey gets that we get it.
Social media marketing not as easy as it looks
Writing in Copyblogger, Sonia Simone points out seven ugly truths about social media marketing. Luckily, BNET’s Catherine P. Taylor comes to the rescue—sort of—offering up eight of the biggest mistakes that can ruin your social media strategy. Sound a bit Negative Nelly? Not if you pay attention and avoid the pitfalls.
Don Draper is such a doll
We like “Mad Men.” So sue us. We like it so much that we just ordered the Don Draper bobblehead for our (that’s the collective editorial “we”) desk.
— Michael Mattis
