Opening the Doors

Yahoo!, the Open Web Foundation and friends join hands across the Web to make “open” easier

It’s not always easy to embrace the idea of “open,” especially when you’re a big company with lots of intellectual property. But it’s a new world of open collaboration and innovation. And if you’re going to make a difference in it then you’ve got to take the plunge.

Today we—Yahoo!, that is—are proud to be in company with Facebook, Microsoft, Google and other companies and individuals in joining the Open Web Foundation Agreement to help developer communities collaborate and share technical innovation on the Web. We and our partners in the agreement have already made a number of specifications available for all developers—including yours.

This agreement should help make the jobs of advertiser and agency developers—your honored “geeks,” if you will—just that much easier, allowing them to share specs, media and content to create entire new experiences for your clients and customers. For example, have your guys look up our new release under the agreement, called Media RSS (mRSS). They’ll be able to make some cool stuff out of it.

For all the details on Yahoo’s role in the Open Web Foundation Agreement, visit today’s post on Yodel Anecdotal, or go straight to the source at the open Web Foundation’s website.