Right Media Takes Steps to Extend its Lead in the Ad Exchange Marketplace

The following is an excerpt from Yahoo! VP and GM Bill Wise’s post on the Right Media Blog about our Right Media Exchange strategy. For more about our premium exchange, read Bill’s post or the article on Advertising Age.

Today, online advertising is again at a critical point in its evolution. Consumers are spending more and more of their time online and we as an industry have not effectively shown large marketers why the dollars should shift as well. Now, that’s changing: The advertising community wants an upscale, high-quality marketplace where audiences can be bought at scale, and in real-time. Yahoo! and Right Media have been at the forefront of this shift and we will continue to leverage the Exchange to capitalize on this trend.

That’s why I’m excited to announce that Right Media has refined its strategy to become a premium exchange focused on being transparent, differentiated and interoperable. Our premium supply and demand ad platform will support an ecosystem of leading and differentiated digital advertising companies, including differentiated ad networks, leading advertisers, global ad agencies, premium publishers, data providers, and technology innovators in our non-guaranteed marketplace.

Read the full post.

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