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Archive for November, 2009
November 25th, 2009 07:46 PM
The 12 Weeks of Christmas: A Yahoo! Survey
When and what consumers will be buying this holiday season
It wouldn’t surprise anyone to know that the recession has changed the way consumers think about spending, but the question on your minds right now is likely, “How will it affect my holiday sales in 2009?”
To help answer that question, Yahoo! worked with Decipher, Inc. to create the “12 Weeks of Christmas” Consumer Survey. The survey, conducted in October, polled 2587 online Americans . They told us when they’re planning to shop, what they plan to purchase across retail categories, where they plan to purchase, and what offers/promotions people are likely to take advantage of this holiday season. We’re broken it down a bit, to bring you the highlights:
Fears affect shopping
The majority of people polled (76%) said they were worried about the rising cost of basics such as gas, food and services. More than half (55%) said they felt the government isn’t doing enough to fix the economy and 52% of people polled said they that they were worried that the US won’t be able to get out of the recession. Almost half of people polled (48%) said they’re worried that something will happen to their income and they won’t be able to support their families. So clearly the economy is weighs on consumers’ minds.
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[ 2 comments | Categories: Insights, Research ]
November 25th, 2009 06:46 AM
Ad News and Views from Around the Web
2010 predictions; simplify your mobile campaign; hacking for good; AdFreak hearts creatives and more
Digital Media Predictions for 2010
Everyone’s all a-twitter about 2012, the end of the Mayan calendar and the supposed end of the civilization itself. Fuggedaboutit. Instead, look to ClickZ and Tessa “Nostradamus” Wegert’s predictions for digital advertising for 2010.
Four ways to simplify your mobile campaign
Also writing for ClickZ, Sean Carlton offers four tips to make your mobile campaign easier on you. One of Tessa “Nostradamus” Wegert’s predictions says that mobile’s going to be big in 2010 (see above), so you better pay attention to Professor Carlton, as well.
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[ No comments | Categories: Industry Trends, Insights, Yahoo! News ]
November 20th, 2009 12:44 AM
Breaking News from Yahoo! News
Tabs allow news junkies to get info, photos, video and latest tweets on popular stories in search
News flash! Today Yahoo! News announced enhancements to its Yahoo! News Shortcut. The enhanced shortcut with these new tabs will now display for many breaking or major news searches, and offers related content: News, photos, video and tweets from Twitter.
For example, check out the big story of the week: The national shortage of Eggo Waffles. Here’s what the new shortcut looks like.
For all the details, visit the Yahoo! Search Blog.
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[ No comments | Categories: General ]
November 18th, 2009 11:49 PM
Ad News and Views from Around the Web
How clients put the squeeze on agencies; world’s best yodels; no business like “shoe business;” how people share info, and more
Three ways clients push agencies to save money
Agencies: forewarned is forearmed, as the saying goes. BNET offers tips on how your clients may try to put the squeeze on you.
Yodel Studio Winners announced
In October, the Yahoo! Yodel Studio set up shop in Manhattan’s Times Square, inviting the charitable to record their own versions of our infamous yodel. Yesterday we announced the best yodels at—where else?—Yodel Anecdotal.
Steve Jobs without the turtleneck
In a feature article on BNET, Brent Schlender compares Yahoo! CEO Carol Bartz’s efforts to make Yahoo! better company to those of Steve Jobs when he returned to Apple. We favor the comparison.
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November 17th, 2009 11:58 PM
Search or Display? Mobile or PC? All of the Above
Agency professional talks about finding the right mix in advertising
Kazi Ahmed, Account Director at Media Contacts, recently talked with Yahoo! about trends agencies are experiencing in the digital advertising space. Keep reading for his perspective on topics such as the shift from offline to online advertising, mobile advertising trends, and innovative targeting ideas. Media Contacts is an interactive arm of Havas Digital.
How do you and Media Contacts/MPG view the much debated relationship on overall campaign performance between search and display? From your perspective, how important is upper funnel activity to driving these online or offline conversions?
Our clients are sold on the idea that search generates results, no question. Where we struggle a bit is getting clients to understand that much of that performance is often being driven with the help of a display campaign. In other words, you need to fill the top of the funnel to ensure that a steady stream of conversions are driven via search at the bottom of the funnel.
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November 17th, 2009 09:33 PM
Opening the Doors
Yahoo!, the Open Web Foundation and friends join hands across the Web to make “open” easier
It’s not always easy to embrace the idea of “open,” especially when you’re a big company with lots of intellectual property. But it’s a new world of open collaboration and innovation. And if you’re going to make a difference in it then you’ve got to take the plunge.
Today we—Yahoo!, that is—are proud to be in company with Facebook, Microsoft, Google and other companies and individuals in joining the Open Web Foundation Agreement to help developer communities collaborate and share technical innovation on the Web. We and our partners in the agreement have already made a number of specifications available for all developers—including yours.
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[ No comments | Categories: Industry Trends, Insights, Yahoo! News ]
November 17th, 2009 12:37 AM
What’s So Funny at Yahoo!
New Yahoo! TV–ConAgra show helps viewers keep up with the laughs
With broadcast, cable and Internet, there are so many funny TV programs out there that it’s hard for viewers to keep up with all the laughs.
That’s why Yahoo! teamed with ConAgra Foods—one of North America’s leading food brands—to develop “What’s So Funny?” This online original on Yahoo! TV, hosted by comedic actors Michael Bachmann and Shira Lazar, provides a daily recap of the funniest moments from the previous night’s TV lineup. Michael and Shira will ask viewers to vote on the best-of-the-best segments, which will appear on the show’s weekend edition. “What’s So Funny?” premiers Monday, November 16.
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[ No comments | Categories: Audiences, Yahoo! News ]
November 16th, 2009 11:44 PM
Right Media Takes Steps to Extend its Lead in the Ad Exchange Marketplace
The following is an excerpt from Yahoo! VP and GM Bill Wise’s post on the Right Media Blog about our Right Media Exchange strategy. For more about our premium exchange, read Bill’s post or the article on Advertising Age.
Today, online advertising is again at a critical point in its evolution. Consumers are spending more and more of their time online and we as an industry have not effectively shown large marketers why the dollars should shift as well. Now, that’s changing: The advertising community wants an upscale, high-quality marketplace where audiences can be bought at scale, and in real-time. Yahoo! and Right Media have been at the forefront of this shift and we will continue to leverage the Exchange to capitalize on this trend.
That’s why I’m excited to announce that Right Media has refined its strategy to become a premium exchange focused on being transparent, differentiated and interoperable. Our premium supply and demand ad platform will support an ecosystem of leading and differentiated digital advertising companies, including differentiated ad networks, leading advertisers, global ad agencies, premium publishers, data providers, and technology innovators in our non-guaranteed marketplace.
Read the full post.
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[ No comments | Categories: Display, Yahoo! News ]
November 12th, 2009 06:18 PM
One Shining Moment
Norton hits a three-pointer with college basketball tournament campaign on Yahoo! Mobile
According to sports pundits, “defense wins championships.” This maxim is often true for the annual championship tournament of college basketball, commonly known as “March Madness.” The security software leader Symantec plays a different type of defense, but one that is no less vital to its legions of fans and customers. Over the years, the company’s Norton products have built a legacy similar to those of college basketball powerhouses like UCLA and North Carolina.
During the 2009 tournament, Norton promoted a free trial of its new product, Norton Internet Security 2009, targeting Yahoo!’s highly engaged mobile audience. The goal of the campaign was to generate awareness of Norton’s performance improvements, and to capture email addresses to build its opt-in database. Like a Final Four “Cinderella” team, Norton’s mobile campaign far exceeded expectations, and provided important learnings for future promotions.
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[ 3 comments | Categories: Case Studies, Insights, Mobile, Products ]
November 11th, 2009 02:56 PM
Ad News and Views from Around the Web
Free Yahoo! WiFi in NYC; pricing discount enhancements proving successful; killing “malvertising;” creative spotlight, and more
Free WiFi in Times Square, on us
Half a million people visit New York’s Times Square every day. And for the next year or so, it will be not just America’s front porch, but also home to free WiFi, provided by Yahoo! Writes Yahoo! Buzz Marketing’s Kelly Delaney: “It’s the perfect place to bring you free WiFi service…for New Yawkers enjoying your cawfee breaks and out-of-towners enjoying the Big Apple. Fuggedaboutit!”
Pricing discounts drive improvements in Yahoo! CPA
Back in September we launched our enhanced pricing discounts. Writing in Actionable Insights, Craig Macdonald assesses the results. (Hint: It’s all good.)
How marketing and IT can work together
It’s no secret that marketers and IT often butt heads. But they need to work together if your company’s going to achieve success. Here’s how Ben Greenberg of AdWeek sees it playing out.
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