Not Just Turkey and Santa

Cut through the glut of typical holiday messages by promoting offbeat holidays in November and December

’Tis the holiday season again—and I don’t just mean the major ones like Veterans Day, Thanksgiving and Christmas. I like focusing on the more obscure holidays, like National Rad Tech Week, Sandwich Day and National Tie Month.

These are some of the special months, weeks and days that business organizations or Congress have designated to promote various causes. Depending on your business, you might be able to turn these offbeat holidays into a new ad campaign and ring up some extra cash.

For the rest of this article, please visit the Yahoo! Search Marketing blog.