Webcast: The Next Generation in Display

Learn all about Yahoo! Search Retargeting and Smart Ads in this free webcast, Nov. 4, 2009

You may have heard of Yahoo! Search Retargeting and Smart Ads, which can make your display ads more relevant to users—but you may not know yet how these products can work for you. So we invite you to join us for a FREE webcast on these two Yahoo! display innovations, Wednesday, Nov. 4, 2009, 11:00 A.M. Pacific (2:00 P.M. Eastern).

In this video webcast, you’ll learn how to integrate these solutions into your campaigns to push brand awareness and build greater engagement with your audience. Register now!

Search is a great way to reach your audience at the moment when they’re searching. But what happens after that? Search Retargeting lets you (re)target your audience with relevant display ads after they have performed their searches on Yahoo!. In this webcast, you can learn how Search Retargeting helps you:

Reach users who have demonstrated strong intent in search
Target users as quickly as 15 minutes after a search is conducted
Generate greater performance by marketing to a highly targeted audience

For more on Search Retargeting, visit Yahoo! Advertising, see our recent announcement, or view the video, “Just what is Search Retargeting?” with Mitch Spolan, our VP of North American Sales.

Smart Ads allow you to target your audience with dynamically generated, customized display ads based on their interests and behavior. The webcast will show you the benefits of Smart Ads, including: