Reaching Users with Branded Content
Yahoo! and GroupM to help advertisers create online programming
Yahoo! and GroupM Entertainment announced today that they are teaming up to create online programming that helps marketers blend their brands with content for users.
“Yahoo! has a keen understanding of what makes our audience click, and this partnership will help advertisers develop deeper connections with our users,” said Joanne Bradford, Yahoo!’s senior vice president, North American revenue and market development.
Both Yahoo! and GroupM have experience building branded content: Yahoo! TV’s Primetime in No Time is built around Verizon as the advertiser, and the Yahoo! Sports Minute was developed for Dunkin’ Donuts. GroupM created In the Motherhood as webisodes for it clients Sprint and Unilever’s Suave, and the series was later picked up by ABC Television as a prime-time comedy.
For more about the deal, read the press release and watch CNBC’s report on it in the video below.
Related Posts
- Connecting with Women
- What Do Women Need Online?
- Ad News and Views from Around the Web
- Yahoo! and People with Disabilities
- Who Decides What’s Best?
[ 1 comment | Categories: Ad Creation, Audiences, Video and Photos, Yahoo! News ]
[...] that’s (Yahoo!) entertainment You may have seen this elsewhere on our blogs today, but Yahoo! is teaming up with GroupM Entertainment to develop online programming [...]