Ad News and Views from around the Web

Beatin’ the Street; too much information (maybe); what social media’s good for; SEO’s bad rap and more

Yahoooooooooooo!
Not to brag or anything, but we opened up a can of you-know-what on Wall Street yesterday, beating all expectations, says Kara Swisher.

Inundated by consumer data?
Heck, who isn’t? But as this piece by John Nardone over at iMedia Connection explains, it’s possible to tame the data beast. It’s not a question of storage and computing power, says Nardone. Rather, “the challenge is identifying and leveraging what is relevant to your campaign from what is dross.” You might want to don your propeller beanie for this one.

Social media: What is it good for?
Adam Singer, writing for TopRank’s Online Marketing Blog,cites ten ways to make social media work for your company. Among the less-than-obvious benefits: Building your “tribe;” SEO; listening to your stakeholders and attracting top talent to your company.

Now that’s (Yahoo!) entertainment
You may have seen this elsewhere on our blogs today, but Yahoo! is teaming up with GroupM Entertainment to develop online programming that include advertisers’ branding, a la Dunkin’ Donuts sponsorship of Yahoo! Sports Minute. You can also see a video with CNBC’s coverage of the deal.

Mad, bad and dangerous to wear
Just like everyone else in advertising, we love “Mad Men.” We know it’s wrong, but we can’t help ourselves. Want to meet other budding Don Drapers? Here are five places on the West Coast to hook up with other slicksters. Truth be told, we can’t handle the amount of booze and smokes Draper and his buddies inhale every day, but we do like his wardrobe. Luckily, Brooks Bros., Jos. A. Bank, Banana Republic and costume designer Janie Bryant all have “Mad Men”-inspired collections. It might be time to lose those flip-flops for a skinny tie. Can’t afford a new suit? You might want to just go for the t-shirt.

— Michael Mattis