Black Friday is the New Cyber Monday
Which post-Thanksgiving shopping day gives the biggest online bang?
While most people identify the day after Thanksgiving—or “Black Friday”—as the biggest shopping day of the year for in-store sales, some new Yahoo! research shows that the day of turkey leftovers may actually be turning into the new “Cyber Monday.”
The Yahoo! Network Insights team looked back at last year’s consumer patterns to help marketers improve their sales during this critical time of year. Online advertising effectiveness on Black Friday and Cyber Monday—the Monday after Thanksgiving, traditionally the biggest day for online sales—was analyzed and compared to data in the preceding four weeks of November.
The report showed that not only is Cyber Monday still a top online shopping day, but that the traditional offline shopping day Black Friday also proved to be a significant day for online sales conversions. In fact, online retailers experienced a greater percentage increase in conversions on Black Friday than they did on Cyber Monday.
Methodology
The Yahoo! Network Insights team examined over 2.6 billion ad impressions of retail advertising clients delivered across the Yahoo! Network during the month of November 2008, as well as Black Friday and Cyber Monday. Click-through rates, sales conversions and online retail traffic were compared to determine how online advertising performed on the most critical shopping days of the year.
Results
The study found that while click-through rates were down 27% from the rest of the month on both days, online traffic and sales conversions rose considerably. When compared with the average day in November, Black Friday showed a 147% increase in conversions, while Cyber Monday had a 73% increase in conversions. The folks at the Yahoo! Network believe that consumers, just as they do offline, were doing product selection throughout the month in anticipation of snapping up bargains on those two days.
Conclusion
Since click-through rates were lower on the two key days, online merchants should be investing throughout the month of November to build awareness. This will drive lower funnel activities during the holiday shopping season, while also reserving significant spend to drive conversions on Black Friday and Cyber Monday.
As we approach another holiday season, these results show that retailers shouldn’t think of Cyber Monday as strictly for online sales, and Black Friday as solely about offline sales. For online sales, both days matter.
— The Team
[...] more details, please see the complete post on the Yahoo! Advertising Blog. Posted by Administrator [ Categories: Strategies, Yahoo! News ] // [...]
[...] follows Thanksgiving and unofficially marks the beginning of the holiday shopping season. But new data that Yahoo! has released suggests that Black Friday is itself increasingly becoming a popular day for online [...]
[...] follows Thanksgiving and unofficially marks the beginning of the holiday shopping season. But new data that Yahoo! has released suggests that Black Friday is itself increasingly becoming a popular day for online [...]
[...] follows Thanksgiving and unofficially marks the beginning of the holiday shopping season. But new data that Yahoo! has released suggests that Black Friday is itself increasingly becoming a popular day for online [...]
[...] recent study by the Yahoo Insights team has concluded that online sales on Black Friday were not too far behind sales that occured on Cyber [...]
Thanksgiving and unofficially marks the beginning of the holiday shopping season. But new data that Yahoo! has released suggests that Black Friday is itself increasingly becoming a popular day for online
[...] follows Thanksgiving and unofficially marks the beginning of the holiday shopping season. But new data that Yahoo! has released suggests that Black Friday is itself increasingly becoming a popular day for online [...]
[...] Black Friday is the New Cyber Monday « yadvertisingblog.com Blog Which post-Thanksgiving shopping day gives the biggest online bang? (tags: ysm) [...]
[...] Black Friday is the New Cyber Monday « yadvertisingblog.com Blog. October 17th, 2009 | Tags: black friday, cyber friday, Cyber monday | Category: [...]
[...] Yahoo Network Insights Team’s survey was enlightening: “When compared with the average day in November, Black Friday showed a 147% [...]
Here you have provided interesting information about black Friday. Noe a days more and more people are using internet so they can buy different things online. Also people always look for sale and discount on various things.
[...] 27: “Black Friday” Known as the biggest shopping day of the year, Black Friday has gotten even bigger thanks to the Internet. In recent years, numerous sites have sprung up, each [...]
[...] more details, please see the complete post on the Yahoo! Advertising [...]
[...] Solution: Start your promotions early and get out in front of the competition. (For more, see “Black Friday is the New Cyber Monday.”) [...]
[...] Solution: Start your promotions early and get out in front of the competition. (For more, see “Black Friday is the New Cyber Monday.”) [...]
[...] Solution: Start your promotions early and get out in front of the competition. (For more, see “Black Friday is the New Cyber Monday.”) [...]
[...] recent study by the Yahoo Insights team supports this finding, concluding that online sales on Black Friday were not too far behind sales that occurred on Cyber Monday. The study reveals that online retailers experienced a greater percentage increase in conversions [...]
[...] we are not alone; The Yahoo! sales team has discovered that Black Friday showed a 147% increase in online sales. So set that alarm early, press a few [...]
[...] Yahoo! Network Insights team reveals that eCommerce retailers see a 73% increase in online conversions on the Monday following [...]
[...] consumers will actually make most of their online purchases on Friday rather than Cyber Monday: a 2008 Yahoo study found that online retailers saw greater sales on Black Friday compared to the following [...]
[...] deals in place to range from days before Black Friday untill Cyber Monday. Per the post on the Yahoo Advertising blog, it was found that compared to an average day in November, Black Friday showed a 147% increase in [...]
[...] Black Friday is the New Cyber Monday -(Yahoo Search Marketing Blog) – Stresses the importance of Black Friday. [...]