The Next Wave of Search
Yahoo! Search Advertising Enhancements That Deliver
With all of the events that Yahoo! has gone through in the last several months, one of the questions I get is: “Does Yahoo! still care about search?” The answer is: Absolutely. In fact, Yahoo! is delivering a series of enhancements that deliver value to consumers and advertisers alike.
Our new search enhancements fall into four major areas: innovation, transparency and control, value, and consumer relevance.
Innovation
Only Yahoo! can combine the power of search and display to provide great value to our advertisers. Our search retargeting and Rich Ads in Search products are great examples of just that. Our initial testing suggests that Rich Ads in Search can help improve click-through rate by as much as 25%, and some advertisers have even more impressive results.
For more on these enhancements, visit the Yahoo! Search Marketing Blog.
PLEASE SEND INFO AS TO HOW MUCH ADS WOULD COST AND HOW IT WORKS. THANKS