“It’s You” Goes Live
New Yahoo! campaign goes online, on TV, on radio and in print
From last week’s Advertising Week confab in New York we brought you Yahoo! Chief Marketing Officer, Elisa Steele’s, keynote, in which she introduced our new “It’s You” campaign and how it benefits both consumers and advertisers. That campaign has now gone public, showing how people can get the stuff they want, their way, every day, on Yahoo!
International anthem
This new global campaign, called “Anthem,” includes online, TV, radio, print, and outdoor creative that emphasizes how Yahoo! is focused on you—the consumer—like never before. Where consumers are, advertisers need to be. Here’s a clip of just one of the spots aimed at bringing consumers to us—and you, the advertiser.
For more, visit Yodel Andecdotal.
— The Team
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This is one spot on, beautiful message/campaign.
So engaging and superbly done. Great job Yahoo!
All garnish, no entree.
Five countries, you shot in, I hear. That must’ve been quite the boondoggle. Ogilvy? Interesting how you don’t give your agency any credit whatsoever. Perhaps they didn’t want any after the Yahoo! machine got through with it.
At the end of this ad I’m left with what?
[...] part of our global brand advertising campaign, Yahoo! has set up “Yodel Studios” in Times Square and other locations around the world. These [...]
We recorded an interview with Yahoo’s Joanne Bradford that discusses Yahoo’s new campaign; you can watch it at:
http://www.kevinlee.net/2009/10/13/joanne-bradford-on-yahoos-new-focus/