Welcome to the Yahoo! Advertising Blog
New ways to get the information you need, where you want it
Welcome to the Yahoo! Advertising Blog, where you’ll find information about all of Yahoo!’s advertising products, about the audiences who come to our pages every day, about the forces that shape the advertising world we live in. It’s a place that should give you more insight into marketing and hopefully just make your job easier.
What matters most
Why come to Yahoo! for advertising news and advice? Well, to be obvious, it’s a pretty good bet that no one knows Yahoo! advertising products better than Yahoo!. But with 500 million people coming to our site every month and billions of ads served, we pick up a lot of insights about advertising that we can share with you.
We want the Yahoo! Advertising Blog to be a place that offers something for every advertiser who visits. So you’ll see news about products, tips on how to use them, market research, and perspectives from some of the most knowledgeable people in the business, including our own executives. It’s also a place where you can have a conversation with us about what’s going on in the industry.
Not everyone needs to know everything about advertising. If you’re a VP of marketing, you may not need to know how to build good online creatives. If you’re structuring a search campaign, you may not need a strategy for allocating your marketing budget across multiple media. So if you check out the buttons at the top of the page, you’ll see three that say, “Search,” “Display,” and “Insights,” which will take you to those kinds of posts.That way, you can come here and dig into the subjects that matter to you.
Info that comes to you
You’re not always going to have time to check out a blog. That’s why we have a few other ways to find out what’s going on, on the sites you use the most.
If you use Twitter, you probably follow a bunch of advertising Tweeters that you use to keep up with the business. We humbly suggest you add YahooAdBuzz to your list, so that you can get (we hope) witty observations and fast access to blog posts, events, and marketing tidbits and trends from around the Web.
Why would you become a Facebook fan of an advertising business? We’ll concede that we’re no Twilight. But fans of our new Yahoo! Advertising Facebook page will get access to blog posts, videos, events, and useful links in your newsfeed, right next to the pics from your nephew’s graduation. You know how you sometimes tell your boss you’re working when you’re actually checking Facebook? Well, now you’re doing both.
—Jeff Sweat, Blog Editor
[ 5 comments | Categories: Display, General, Insights, Marketing, Products, Search, Strategy, Yahoo! News ]
Hey Jeff, nice to see Yahoo Advertising getting social and just before Advertising Week. Nice timing
Thanks, Lee. Appreciate the good words.
Welcome to the world, Yahoo! Advertising Blog! The culmination of much blood, SWEAT, and tears — enjoy the adventure! We’ll be reading.
Hi, could anyone tell me where do I find the info about the price that Yahoo charge on ads? Basic, I just need a price range.
Appreciate your help!!
Great to hear yahoo stepping it up