Follow Yahoo! at Advertising Week
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Yahoo! is on the scene at Advertising Week in New York’s Times Square right now. To follow events as they happen, check out: Yahoo! AdBuzz on Twitter and on our new Facebook page.
There are big happenings in the Big Apple at Advertising Week, Sept. 21 to 25, and Yahoo! will be on hand. In fact, we’ll be just about everywhere. If you are lucky enough to go, look for us all over the main events—including a major keynote from Yahoo! chief marketing officer Elisa Steele—and in groovy Yahoo! promos in and around Times Square.
Ad Week, which kicks off today, is actually several events, including the Internet Advertising Bureau’s MIXX Conference and Expo, OMMA Global, and the ANA Agency/Client Forum. They’ll tackle the most pressing issues facing today’s digital advertiser: the rise (and perhaps demise) of social media, shifting ad rates, the ubiquity on online video, the limits of search and more. In addition, there will be lots of parties, galas, awards ceremonies and other goings on all week.
Here are some Yahoo! highlights in a nutshell:
IAB MIXX Conference and Expo
Yahoo! Lunch
Monday, Sept. 21 – 12:00 PM
Who says there’s no such thing as a free lunch? Come join us at MIXX for a delightful box dejeuner.
Keynote Address: Yahoo!’s Consumer Revolution… Round II
Tuesday, Sept. 22 – 9:45 AM
The Yahoo on hand: Elisa Steele, Executive Vice President and Chief Marketing Officer
Expect big things at this keynote address by Yahoo!’s Elisa Steele. You’ve probably already noticed that everything’s new at Yahoo!, from our CEO to our homepage. Find out what’s coming and where we—and digital media in general—are headed.
Beyond Reach: The Power to Make Advertising Effective, Accountable and Relevant
Tuesday, Sept. 22 – 2:00
The Yahoo on hand: Mitch Spolan, Vice President of North American Field Sales
Hey, it’s nothing personal — but on today’s Internet, actually, everything is. Yahoo’s Mitch Spolan will explore how extreme personalization and customization are changing the landscape for advertisers, and offers tips on better engaging your audience in ways that seamlessly integrate with their personalized experience.
IAB MIXX Awards Gala
Tuesday, Sept. 22 – 7:00 PM
The Yahoo on hand: Mitch Spolan, Vice President of North American Field Sales
Remember the Pets.com Super Bowl ad? Funny. Very creative. Zero impact. Most advertising awards focus on creative alone. The MIXX awards judges entries on both creativity and impact. Tireless in his support ofdigital advertising innovation, Yahoo’s Mitch Spolan will be on hand for the third time in one day at the Awards Gala (Phew! that guy’s busy), hosted by Saturday Night Live comedian Jim Breuer.
Oh, yeah, did we mention Ashton Kutcher will be at MIXX? If he’s too young and hip for you, how about Charlie Rose interviewing Wired’s Chris Anderson?
OMMA Global New York
The New Socialism—Content Owners’ Dilemma?
Monday, Sept. 21 – 2:15 PM
The Yahoo on hand: James Pitaro, VP and Head of Media
Paneling (can that really be a verb?) with the Economist’s Ben Edwards, Eric Hippeau of The Huffington Post, Martin Nisenholtz of The New York Times and AOL’s Bill Wilson, James Pitaro will discuss some of the many challenges facing digital advertisers and content developers today, including falling ad rates, the glut of content and the heavy competition that entails. Is social media the answer? Find out.
Y! Workshop: Explore the future potential of video advertising
Tuesday, Sept. 22 – 12:00 PM
The Yahoo on hand: Rebecca Paoletti, Video Strategy & Programming
Yahoo’s “Becca” Paoletti explores how online experiences for consumers have to be relevant, personal and customizable. You’ll learn from Becca how online video advertising can be less intrusive and even welcomed by your potential customers – and more profitable for you.
Leveraging the Power of Search Retargeting for Marketing Plans
Tuesday, Sept. 22 – 12:00 PM
The Yahoo on hand: Mitch Spolan, Vice President of North American Field Sales
Up to now it’s been all about keywords, keywords, keywords. But what happens when a potential customer has left the search engine? This panel, which teams Mitch with other online marketing luminaries, explores strategies for “retargeting,” including networks, segmentation and messaging.
Sleeping with the Frenemy: Ad Nets vs. Web and Mobile Publishing
Tuesday, Sept. 22 – 11:15 AM
The Yahoo on hand: Bill Wise, Head of Display Platforms
Is the ad network dead? Maybe, maybe not. Yahoo’s Bill Wise and cohorts, Beth-Ann Eason of Beliefnet, Christine Cook of Martha Stewart Living and Dan Hodges of the Associated Press discuss how ad networks can work—need to work—for small and medium-sized publishers. Here’s how you can live with them, even if you’d rather live without ‘em. (And don’t you just love the word “frenemy”?)
— The Team
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