We wanted to let you know that, as of today, your Sponsored Search ads will appear on iPhone (all models, including iTouch) and Android mobiles. Your ads should begin appearing immediately on these devices, if they have not already. For more details, see our post on the Yahoo! Search Marketing blog.
Of course, you can still specifiically target mobile users with Yahoo! Mobile Sponsored Search.
— The Team
Video: Yahoo!’s Lawrence says that engaged customers are more receptive to your ads
When you have an engaged user, you have a golden opportunity to reach them with your ad message, Yahoo! VP of North American Eastern Sales Beth Lawrence says in this video, which summarizes her presentation at the ANA Agency/Client Forum at Advertising Week. “The more users navigate the Web, they start to navigate their life, they start to make their Web experiences personal to them,” she says. “They become the boss of the Internet.”
Beth also talks about the more optimistic tenor she’s noticed in advertisers, and describes Yahoo!’s new Create for a Cause: A Digital Contest for Good.
[ No comments | Categories: Ad Creation, Audiences, Display, Events, Industry Trends ]
From last week’s Advertising Week confab in New York we brought you Yahoo! Chief Marketing Officer, Elisa Steele’s, keynote, in which she introduced our new “It’s You” campaign and how it benefits both consumers and advertisers. That campaign has now gone public, showing how people can get the stuff they want, their way, every day, on Yahoo!
International anthem
This new global campaign, called “Anthem,” includes online, TV, radio, print, and outdoor creative that emphasizes how Yahoo! is focused on you—the consumer—like never before. Where consumers are, advertisers need to be. Here’s a clip of just one of the spots aimed at bringing consumers to us—and you, the advertiser.
For more, visit Yodel Andecdotal.
— The Team
Today at Advertising Week’s ANA Agency/Client Forum, the Yahoo! Agency Team and the Ad Council kick off “Create for a Cause: A Digital Contest for Good.”
This digital contest is open exclusively to creative agencies that have a current digital Ad Council campaign—pro-bono ads created through the Ad Council to support charitable and public service causes. Agencies will compete to win millions of impressions on Yahoo! Mail and across Yahoo! That’s more than $750,000 worth of impressions on Yahoo! for their cause.
Video: Yahoo!’s Mitch Spolan talks about the biggest trends at Ad Week
[ No comments | Categories: Ad Creation, Display, Industry Trends, Video and Photos ]
Yahoo! CMO Elisa Steele unveils new global marketing campaign
Yahoo! chief marketing officer Elisa Steele announced our largest branding campaign ever in an IAB Mixx keynote address, telling the Ad Week audience that our message to consumers is: It’s you.
“We’d like to provide consumers more of what they want, and less of what they don’t,” Elisa said. That means bringing them the best of their worlds (their friends, families and interests) and the world (news, information, and entertainment).
Carol Bartz opened Advertising Week for Yahoo! by ringing the NASDAQ opening bell. For a look behind the scenes (and to see Yahoo! VP of North American Sales Mitch Spolan bouncing), watch this clip.
New ways to get the information you need, where you want it
Welcome to the Yahoo! Advertising Blog, where you’ll find information about all of Yahoo!’s advertising products, about the audiences who come to our pages every day, about the forces that shape the advertising world we live in. It’s a place that should give you more insight into marketing and hopefully just make your job easier.
What matters most
Why come to Yahoo! for advertising news and advice? Well, to be obvious, it’s a pretty good bet that no one knows Yahoo! advertising products better than Yahoo!. But with 500 million people coming to our site every month and billions of ads served, we pick up a lot of insights about advertising that we can share with you.
We want the Yahoo! Advertising Blog to be a place that offers something for every advertiser who visits. So you’ll see news about products, tips on how to use them, market research, and perspectives from some of the most knowledgeable people in the business, including our own executives. It’s also a place where you can have a conversation with us about what’s going on in the industry.
Not everyone needs to know everything about advertising. If you’re a VP of marketing, you may not need to know how to build good online creatives. If you’re structuring a search campaign, you may not need a strategy for allocating your marketing budget across multiple media. So if you check out the buttons at the top of the page, you’ll see three that say, “Search,” “Display,” and “Insights,” which will take you to those kinds of posts.That way, you can come here and dig into the subjects that matter to you.
Info that comes to you
You’re not always going to have time to check out a blog. That’s why we have a few other ways to find out what’s going on, on the sites you use the most.
If you use Twitter, you probably follow a bunch of advertising Tweeters that you use to keep up with the business. We humbly suggest you add YahooAdBuzz to your list, so that you can get (we hope) witty observations and fast access to blog posts, events, and marketing tidbits and trends from around the Web.
Why would you become a Facebook fan of an advertising business? We’ll concede that we’re no Twilight. But fans of our new Yahoo! Advertising Facebook page will get access to blog posts, videos, events, and useful links in your newsfeed, right next to the pics from your nephew’s graduation. You know how you sometimes tell your boss you’re working when you’re actually checking Facebook? Well, now you’re doing both.
—Jeff Sweat, Blog Editor
[ 5 comments | Categories: Display, General, Insights, Marketing, Products, Search, Strategy, Yahoo! News ]
Yahoo! is on the scene at Advertising Week in New York’s Times Square right now. To follow events as they happen, check out: Yahoo! AdBuzz on Twitter and on our new Facebook page.
There are big happenings in the Big Apple at Advertising Week, Sept. 21 to 25, and Yahoo! will be on hand. In fact, we’ll be just about everywhere. If you are lucky enough to go, look for us all over the main events—including a major keynote from Yahoo! chief marketing officer Elisa Steele—and in groovy Yahoo! promos in and around Times Square.
Ad Week, which kicks off today, is actually several events, including the Internet Advertising Bureau’s MIXX Conference and Expo, OMMA Global, and the ANA Agency/Client Forum. They’ll tackle the most pressing issues facing today’s digital advertiser: the rise (and perhaps demise) of social media, shifting ad rates, the ubiquity on online video, the limits of search and more. In addition, there will be lots of parties, galas, awards ceremonies and other goings on all week.
Here are some Yahoo! highlights in a nutshell:
Yahoo! Lunch
Monday, Sept. 21 – 12:00 PM
Who says there’s no such thing as a free lunch? Come join us at MIXX for a delightful box dejeuner.
Keynote Address: Yahoo!’s Consumer Revolution… Round II
Tuesday, Sept. 22 – 9:45 AM
The Yahoo on hand: Elisa Steele, Executive Vice President and Chief Marketing Officer
Expect big things at this keynote address by Yahoo!’s Elisa Steele. You’ve probably already noticed that everything’s new at Yahoo!, from our CEO to our homepage. Find out what’s coming and where we—and digital media in general—are headed.
Beyond Reach: The Power to Make Advertising Effective, Accountable and Relevant
Tuesday, Sept. 22 – 2:00
The Yahoo on hand: Mitch Spolan, Vice President of North American Field Sales
Hey, it’s nothing personal — but on today’s Internet, actually, everything is. Yahoo’s Mitch Spolan will explore how extreme personalization and customization are changing the landscape for advertisers, and offers tips on better engaging your audience in ways that seamlessly integrate with their personalized experience.
IAB MIXX Awards Gala
Tuesday, Sept. 22 – 7:00 PM
The Yahoo on hand: Mitch Spolan, Vice President of North American Field Sales
Remember the Pets.com Super Bowl ad? Funny. Very creative. Zero impact. Most advertising awards focus on creative alone. The MIXX awards judges entries on both creativity and impact. Tireless in his support ofdigital advertising innovation, Yahoo’s Mitch Spolan will be on hand for the third time in one day at the Awards Gala (Phew! that guy’s busy), hosted by Saturday Night Live comedian Jim Breuer.
Oh, yeah, did we mention Ashton Kutcher will be at MIXX? If he’s too young and hip for you, how about Charlie Rose interviewing Wired’s Chris Anderson?
The New Socialism—Content Owners’ Dilemma?
Monday, Sept. 21 – 2:15 PM
The Yahoo on hand: James Pitaro, VP and Head of Media
Paneling (can that really be a verb?) with the Economist’s Ben Edwards, Eric Hippeau of The Huffington Post, Martin Nisenholtz of The New York Times and AOL’s Bill Wilson, James Pitaro will discuss some of the many challenges facing digital advertisers and content developers today, including falling ad rates, the glut of content and the heavy competition that entails. Is social media the answer? Find out.
Y! Workshop: Explore the future potential of video advertising
Tuesday, Sept. 22 – 12:00 PM
The Yahoo on hand: Rebecca Paoletti, Video Strategy & Programming
Yahoo’s “Becca” Paoletti explores how online experiences for consumers have to be relevant, personal and customizable. You’ll learn from Becca how online video advertising can be less intrusive and even welcomed by your potential customers – and more profitable for you.
Leveraging the Power of Search Retargeting for Marketing Plans
Tuesday, Sept. 22 – 12:00 PM
The Yahoo on hand: Mitch Spolan, Vice President of North American Field Sales
Up to now it’s been all about keywords, keywords, keywords. But what happens when a potential customer has left the search engine? This panel, which teams Mitch with other online marketing luminaries, explores strategies for “retargeting,” including networks, segmentation and messaging.
Sleeping with the Frenemy: Ad Nets vs. Web and Mobile Publishing
Tuesday, Sept. 22 – 11:15 AM
The Yahoo on hand: Bill Wise, Head of Display Platforms
Is the ad network dead? Maybe, maybe not. Yahoo’s Bill Wise and cohorts, Beth-Ann Eason of Beliefnet, Christine Cook of Martha Stewart Living and Dan Hodges of the Associated Press discuss how ad networks can work—need to work—for small and medium-sized publishers. Here’s how you can live with them, even if you’d rather live without ‘em. (And don’t you just love the word “frenemy”?)
— The Team
